Structuralism - Claude Levis Strauss and Roland Barthes takes Semiotics one step further
They realised that meaning can never reside entirely within a thing in itself, but only from a complete appreciation of a thing opposite ~ called its BINARY OPPOSITE
Binary Pairs:
- Strong/Weak
- Tall/Small
- Good/Bad
- Wealthy/Poor
- Happy/Sad
- Male/Female
- Black/White
- Life/Death
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