Semiotics
Representation: The way people, groups, cultures and ideas are shown by the Media
Re: Again
Mediation: Is the process where Media institutions are the go - between ~ they select and organise material for their audience
Denote: literal meaning of the 'sign'
Connote: the interpreted meaning of a sign/signs
Sign are POLYSEMIC
Iconic: work through resemblance
Symbolic: which are learned
Indexical: which work through a casual link
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